Monday, August 20, 2012

Which Path Is Best In Social Marketing?

In my struggles to strike out on the best path with Social Marketing, I have come across conflicting ideas and recommendations. Do this, don't do that, scenarios, and within their own suggestions, they contradict themselves.

Let me give you an example: Make sure you post consistently, then later in the article: If you don't know what to post, just don't post that day.

Now I don't know about you, but that is a contradiction in suggestions. But, if there is one thing I agree on, you need to be consistent with your posts. Yes, I know, it's hard to always come up with new and fresh ideas, but one suggestion I found works, keep a small notebook with you and write down ideas as they come to you. You know, like when you are just about asleep for the night and a new idea comes to you for your book and you tell yourself, I'll remember it in the morning...and you don't, that's when you wish you would have wrote it down. It's the same with ideas that pop up in your head for blog posts. I know those of you who write, can totally relate!

I don't believe that you should only post about certain topics, and keep it at that. I think new and fresh posts keep things interesting, don't you agree? I do, however, believe that the topics should not be controversial, such as religion and politics. Those could be deadly, no matter how strong you believe in what you are writing about. I mean after all, isn't your blog about you and your book, or music, or whatever it is you are trying to reach out into the world with? Politics and religion are individual beliefs and not everyone will agree with yours.

But, back to the topic at hand. If you are blogging about blogging, make sure to detail what it is you are trying to convey. There are those of us that are new to this crazy world of social media and are begging for answers to this confusing and frustrating new way to reach out to our followers. 

Don't be like my "helpers" with my software issues and show me real fast how to do something, and then can't understand why I didn't grasp the steps. Show me step by step. Then be thorough in your explanation. 

I will tell you this much, there are steps to your platform that will prove to give you the most success in this confusing aspect of your marketing endeavor. 

1. A Facebook presence. 

2. A twitter acct., and post on it.

3. Find the sites you are interested in and get involved. such as LinkedIn, and Pinterest.

4. The newest future hot site will be Google+.

5. Of course your blog, and make sure you pick your day or days and post those days. Afterwards, share you posts with the above sites mentioned. Oh, and be patient, it will come to fruition.

Once you have taken these steps in building your platform, then venture out into the world of tiny url's and SEO's. It's all a building block and is doable! 

What have you found that has been successful in your platform? I would love to know, since any hints or ideas are important to me. And, I could always use any help I can get!

Stay tuned, Thursday I will have a new guest, Michelle Benavidez. I am looking forward to having her join us and I hope you leave her comments and make her feel welcome!

For now, have a great week everyone. See you on Thursday! Lisa


  1. I'm still trying to get the hang of posting consistently to my blog. You're going to have to help me soon.

    :) Robin

  2. No problem, but you can do it, just remain ever vigilant!

  3. Thanks Lisa, that is most useful and I have bookmarked it ...

  4. That's great Susan, I appreciate it so much and thanks for leaving a comment!