I recently read an excellent article about writers feeling burnout from social media and platform building. I totally understand the need to whine with this subject, but I loved the message the author gave their followers - buck up!
We writers want to write, not hang out on Facebook, Twitter, Google + and whatever else is out there. Not that we have an issue with these sites, it's just it can be depressing to spend loads of time on line to sell 3 books a month.
But I think the answer to this problem is simple, you need patience. Rome wasn't built in a day and neither will be your fan base. It takes time to get the word out there and have people share your book(s) because they loved it.
It is a slow process, but think of the great people you've met and the wonderful relationships you've built along the way. It is true there is only so much time in the day so you can't hit all of the sites. Set yourself time limits and stick to them, but make sure you do have a presence on line. Your work will not pay off if your not working hard at it.
I think the word of the day here is - Relentless. You need to be relentless, you need to go on Facebook and the other sites, and you need to write a blog.
People want to get to know you and if they like you they will check out your book. In fact this is all about building relationships. Your fans will be loyal and the more fans you gain the better. Especially if you remember to thank them, too!
It is all hard work though, just like anything else. I hear the excuses of "I don't have time", or "I'm on the computer all day the last thing I want to do is go home and get on the computer". Well, look at this as your business and change your mind about the way you are thinking.
Try to be positive and give of your time twice a day for 15 minutes each time. If you have a smart phone this helps. You can go on your Facebook and Twitter and whatever else you like on your breaks if you work, or when your watching TV.
Be patient, it will all be worth it. But again, like a good wine, it takes time!
Do you ever feel this way as an author? Do you ever ask yourself why am I doing this? Drop me a comment and let me know what you do to get through the social media blues!
Until Friday, have a great week everyone and don't forget to thank your fans!