Onward and Upward I always say - and that goes for marketing as well.
Hi everyone! I hope all of you are having a wonderful day in the world of book writing and reading. I know it's been a long time since I've touched on the subject of Social Media Marketing, mainly because there are so many good articles about this very subject, but they don't always follow through with ideas as they should.
I have a few that I'd like to share, if only to help you make some added sales and possibly gain a few more fans. It's not easy marketing yourself, which is essentially what you're doing, but there are ways to get yourself out there, other than the obvious - Facebook and Twitter.
True, you can build relationships on Facebook and on Twitter you can reach a lot more people, but ask yourself how it's helping out your sales? If the answer is like my own - very little - then it's time to change tactics.
I will list some of the things I've done in the past. I feel as though doing these along with Facebook and Twitter helps to give you more sales and more of a following. Obviously you have to change up and do different outreaches whenever possible to gain the maximum results.
1. Signing at bookstores. Yes, I'm sure you have been told to seek out local bookstores for signings and sales of your books. This is a good way to get your book out into your local communities. I'm afraid that unless you are traditionally published, this will only take you so far, but having your books on the shelves of these small stores and possibly doing a meet and greet should help to get a few of your novels out there.
2. Genre Conferences. What are these exactly? Well, ComicCon would be one for me since I write Fantasy Fiction. There are all kinds of different genre based conferences out there. Google your area's conferences for the year and see which ones would be a fit for you. They're not all for fantasy fiction. I've seen them for several different genres. Romance, horror, mystery, just to name a few, so check it out. I know there are even conferences for non-fiction. I've usually done pretty good sales, even with the competition all around you, so worth the time to get a table.
3. Blog Hopping. This is also an alternative to the usual haunts online. If you can find and meet people within your genre and they allow you to post an article, or a Q and A on their blog, you never know, you might gain a few more fans. I do believe you need to do at least 5 or more to get a good result from this though, but it can get you out there more. Of course, you would have the author as a guest on your blog in return.
4. Find large blogs - such as Bittenbybooks - that showcase authors and their books. I really enjoyed the couple of times I was on Bittenbybooks. They write an article about you and your book, offer reviews, and have you on their site for a Q and A with their followers. I had several great conversations and met some new followers that are still on my fanpage today. Just a warning though, there are sites like this that don't always follow through and they aren't free. Most charge some kind of fee and if they don't do right by you there's really nothing you can do but spread the word so that other's don't fall for their scam.
5. Do a launch party at home and online. I have thrown a launch party here in my neck of the woods, and came out with wonderful results. I always have mine at a large coffee and used book store in my area and even sold my books to people coming in for coffee. All in all, a great place to hold my launches. Plus I've gotten to know the owner and he's very accommodating. Especially since it helps his sales too. People will buy themselves a coffee or tea. I, however, have never held a launch party online. I plan to do my first one with Lore. But first the book has to be in Ebook format so that people can download it onto whatever devise they choose.
6. Word of mouth. Last, but not least, it always helps to have a few people who don't mind spreading the word - and your business card - to people at their work, or church, or wherever they go to. My husband has sold over 50 copies of both my books. He is always been great about mentioning I'm a writer and handing out my cards. He's got a knack - plus I think he believes in me - go figure. Word of mouth is everything in this business. Having business cards is important too. Businesses you frequent, and possibly have gotten to know the owner, might be willing to allow you a spot for your cards near their cash register. Hopefully customers will grab a card on their way out and maybe go online and check out your book.
There are other great ways to get your book out there, write a blog, have your own website, write a press release, hit up your local newspapers and radio. But whatever you would like to, and feel comfortable with, do it as soon as possible. The average shelf life of a new book is about 3 - 4 months. Not much time to take advantage of sales.
Until next Friday, I hope all of you have a fantastic weekend and keep on writing!