The description you publish, along with your book on Amazon, can make the difference as to whether or not people want to purchase it. It truly can make you or break you when it comes to sales. I've learned this the hard way, but thankfully my marketing guru has shown me the error of my ways.
It isn't easy writing an insightful, action packed description in a few paragraphs, trust me. I worked on changing my old description for weeks - even to the point of tears - but I think I finally got it right, or at least close to right.
Of course when you have 15 people all giving you their opinion can drive you crazy, but it did push me to keep working on it until I got it right. Even to the point of calling my sister and asking her to look at it. She made a few last minute suggestions and I went with it. So, just this morning I replaced it on Amazon and it is already on my sales page.
In the ever changing world of marketing, it's good to study up on what works and what doesn't. I was told from the very beginning the three things customers look at before deciding to buy your book - the cover - the blurb - and the first page. When it comes to your ebook no one will be reading the back of the book, so the description posted on Amazon becomes the blurb. And is key to building interest.
When writing, or rewriting your blurb - or description - hooks and action words are key. And don't make it too long, or giveaway the whole book. Entice peoples' curiosity. I'll post my latest description for Fable on here and you can see the major changes suggested by my marketing teacher. If you have any questions leave them in the comment box and I will be glad to answer them. Oh, and let me know if you like the description. If it makes you want to read the book.
An ancient discovery. A perilous journey. A born legend.
Stevie Barrett has no idea she is the key to an ancient prophecy—one that endangers her world. Right before her graduation, men with glowing eyes attack her mom. A strange being watches her in shadow. An archaic people haunt her in waking visions. When she unknowingly heals a stranger with a touch, it is the final crack in her reality.
Driven to save her sanity, Stevie plunges into her own investigation. As the bizarre events mount, a formidable Warrior - Colton - enters her life. Despite his dark and fearsome exterior, Stevie is inexplicably drawn to him. Her practical side knows she should not trust him, yet he proves his worth. His warning that she is being hunted solidifies her fears. With the enemy at their heels, she and Colton race to locate a relic - the key to the prophecy. As the quest unfolds, it alters everything Stevie believes, about herself and about the life she thought she knew.
Fable is the first installment in a series of new adult fantasy fiction. If you like urban fantasy mixed with epic folklore, archaic new worlds, and a brave heroine who discovers her future is not what she expected, then you’ll love Lisa Fender’s imaginative take on a society wielded by Gods.
Buy Fable – Book 1 of The Lorn Prophecy and journey through the portal today!
This should at least give you an idea of how a proper description should look. Take care everyone and have a fantastic day! And if you want to read Fable after seeing this, it is free to download on my website landing page. djenworld
See you all next Friday!